Dream Job: Political Consultant
Michael Goldman has some very pertinent things to say about the importance of crafting a message.
He is known primarily for work with political candidates, even though most of his clientele is in the business world. I agree with this philosophy whole-heartedly: "People don't know what to say. We help them clarify their message."

From time to time, we'll highlight the good and the bad in the world of public relations -- including an analysis of missed opportunities to do better. We'll discuss some of the strategies that were used (or 

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