ABC: Avoiding Big Controversy?
Is this the beginning of the end of reality show mania..? Or does this mark a new turning point in the marketing thereof?
ABC's new reality series "Welcome to the Neighborhood" is apparently no longer welcome to a time slot. The network has pulled the show just days before the debut, despite several weeks of heavy promotion.The concept -- three white Christian families in Texas pick their new neighbors -- was apparently too offensive to too many. The seven families vying for the new home included an Asian family, a African-American family, a Hispanic family, a gay couple with a black child, a Wiccan family, a family of tattooed and pierced Republicans, and a poor white family. In addition to all of the stereotypical comments that ensue, conservative Christian groups are assailing the show for making all of them look like bigots.
All I can say is... what a way to generate buzz for placing it on the fall schedule. Nothing makes people more curious than what they can't see.

From time to time, we'll highlight the good and the bad in the world of public relations -- including an analysis of missed opportunities to do better. We'll discuss some of the strategies that were used (or 

2 Comments:
What, no Jews? Then, hilarity would have ensued.
A family of Canadians would have been fun. Although all that polite-ness would have been a ratings-killer.
For which the Canadian family would have apologized, and politely moved back home.
Your two cents...
<< Home