Accentuate the Positive: September 2005

Saturday, September 17

A Katrina PR Success Story.

And it's not mine.

It's Wal-Mart.

I've told you the "Beast from Bentonville" wasn't going to sit back and take the licks any longer.

Of course, it's not hard to look good when compared to FEMA.

5 Comments:

At 9/26/2005 07:18:00 PM, John said...: One step forward... two steps back.

From the St. Pete Times, Sept. 26: http://www.sptimes.com/2005/09/26/Southpinellas/Once_loyal_Wal_Mart_a.shtml
At 9/26/2005 07:19:00 PM, John said...: /Once_loyal_Wal_Mart_a.shtml

(trying to get the complete URL on the page somehow)
At 9/30/2005 06:57:00 PM, Anonymous said...: "I just came across your blog about **keyword** and wanted to drop you a note telling you how impressed I was with the information you have posted here. I also have a web site & blog about most active penny stock so I know what I'm talking about when I say your site is top-notch! Keep up the great work, you are providing a great resource on the Internet here!"
At 10/01/2005 01:19:00 AM, Ike said...: Gosh, thanks Anon!

Your contribution means so much!

(You may want to work a little on that database, so you don't have **keyword** all up in there. I'd hate for readers of my blog to see your coding error and have that permanently **copulative language** up your reputation.)

Perhaps if you took your head out of your **sphincterious synonym** and quit trying to generate **adjective communicating the rejection of a deity** traffic to your **Armour-brand SPiced hAM meat-and-gelatin concoction** site, you might one day generate relevant content. Your **maternal relative** did, if you know what I mean...
At 10/05/2005 04:47:00 AM, Josh said...: You have an interesting blog here. Some of the things people put are kind of strange...

Anyway, I like your blog and will proably be back.

Take care.

P.S. Another cool site I like is a saucer seen on tghe affiliate marketing site that is about information marketing and a little other stuff.

Your two cents...

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Friday, September 16

Still plugging away

I could write a book.

I probably will.

I can't wait for the chance to start thinking about some of the PR lessons I've culled along the way with Katrina.

Bottom line -- we've stayed a step ahead, managed public/client expectations, and steered clear of negative publicity through good monitoring, good relationships, and good service.

Peace.

And support the American Red Cross.

0 Comments:

Your two cents...

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Friday, September 2

Katrina update coming.

I am tiring of 16-hour days with my former allies in the media, but they are eager to help me tell a great Red Cross story so I can't complain.

When I get a moment to reflect on what I've learned (including a lesson about ambush interviews) I'll post. (Someone ask me about our innovative use of e-mail?)

Howsabout a word of encouragement I can pass along to the Red Cross volunteers?

2 Comments:

At 9/05/2005 02:44:00 PM, John said...: It surprises me that you had time to post this much!

I will be curious to read your recollection of the past days when you get to it.

Those in the media are your allies now, at least to the extent they help you spread your message.

But I can see why they would tire you.
At 9/05/2005 04:56:00 PM, Rachel said...: The RC is doing a fabulous job. I hope this is resolved quickly.