'Ghetto' chic
There's something about that word that still rubs a lot of people the wrong way, yet there are those who put adverstising and marketing dollars behind it.
Ghetto Fries, it turns out, are French-fried potatoes topped with Merkt's cheddar cheese, giardiniera, gravy, barbecue sauce and raw onions.Apparently, the PR firm touting the fries got a little overzealous relying on the shock value of 'ghetto':
"GOT GHETTO? Max's Famous Italian Beef Serves Gotta-Have Ghetto Fries," shouted the publicist's headline.
"Got Ghetto on the brain?" the release continued. "You're not alone," then went on to describe the aforementioned Ghetto Fries as a "dish that has captured the attention and appetites of Chicagoans from the North to South sides."
posted by Ike @ 8/28/2005 12:34:00 AM
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From time to time, we'll highlight the good and the bad in the world of public relations -- including an analysis of missed opportunities to do better. We'll discuss some of the strategies that were used (or 
3 Comments:
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