If you blow a key message, do you have to run laps?

A Denver-based outfit is now offering preventative advice to athletes that are on the way up. As you can guess, the media training is going to rely heavily on sports analogies:

"Media Training Camp helps athletes assess the media “playing field”, develop and deliver messages that resonate with fans and analyze the effectiveness of their efforts. Participants will learn how to “score points”, “avoid penalties” and know when to play offense or defense with the media."

I guess the real question here is who is going to get to these kids in college while they are still making their reputations and before they have the money to afford media training? A lot of big-time university programs would be well-served to find a way to bring media advice to these kids early.