A Busch-league makeover

Kurt Busch is a NASCAR champion, who was just a punch or two away from being the next Ron Artest.

Fortunately, some of his big-money sponsors saw the light, and staged a media training intervention.

Youth + speed + high exposure can be a formula for a real car wreck... it can also be a recipe for a media relations nightmare. If proper media training is lacking in your marketing plan, you run the risk of countering your own message.