I'll be down for awhile...
...entertaining my new best friend, Dennis.
My day job with the American Red Cross will overshadow my PR musings for a little while. Please keep all of us in the path of the storm in your thoughts and prayers.And it might not be a bad time to support the Disaster Relief Fund, which pays for all the the pre-and-post landfall activities, from sheltering to recovery.

From time to time, we'll highlight the good and the bad in the world of public relations -- including an analysis of missed opportunities to do better. We'll discuss some of the strategies that were used (or 

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