How to make your customers zoom-zoom-zoom away...

(zoom zoom.)Zoom - zoom - zoom...
A Wisconsin woman tries to invoke the lemon law, and Mazda kicks and screams through the appellate courts.
I don't know who to blame more -- the lawyers who are dragging this thing on, or the PR people who aren't pointing out the inherent danger of seeking bad publicity.

From time to time, we'll highlight the good and the bad in the world of public relations -- including an analysis of missed opportunities to do better. We'll discuss some of the strategies that were used (or 

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