Wednesday, May 18

Missing the Target...

As a rule, I don't generally try to rip off other people's blogs, but B.L. Ochman's "What's Next Blog" has a great cautionary tale about getting too cute with your decorations.

Let's just say that if you're a major retailer trying to score major publicity at a media opportunity that you are in full control of... and that event involves dressing up the venue with a bunch of toilets... you really ought to let people know they aren't hooked up to anything.
"We have had people use this nonfunctional bathroom all night, which does not even have any plumbing," lamented Samuel Coplan, who helped install the display in the pre-fab rooms set up to showcase Target's home furnishings. "Some poor [people] will just clean it up in the morning."


At 5/20/2005 10:01:00 AM, Blogger BL said...

hiya: pretty dim on the part of Target's PR people, who seem to be a sandwich short of a picnic on a good day.
B.L. Ochman
What's Next Blog

At 5/20/2005 10:30:00 AM, Blogger Ike said...

...and now that Wal-Mart is actually talking with the media, Target's PR staff is about to catch the end of that free ride they've enjoyed.

Sounds like you survived that root canal. Congrats.


Your two cents...

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