All's fair in love and war...

...unless you're the 900-pound gorilla.

The Wal-Mart bashers are out in force, and this time they are crying foul that the retailer would dare stoop to spending big bucks on "reputation management." (After all, they ought to be using that cash to give employees better benefits, and raises so they can afford to shop at Target.)

I'm not the only one who's been watching the awakening of the giant. Peter Himler has his take on a burgeoning double-standard in his "The Flack" blog.