You've got to spend a few billion...
...to make a few trillion.
Just a quick link to projections about how businesses are trending on spending.
"Web development, combined with public relations, will capture $100 billion of the one trillion dollars earmarked for marketing expenditures in 2005, according to research firm Blackfriars Communications. The company's new report evaluates marketing budgets by industry."Interesting that PR and "web development" are intertwined in that report. Could it be because there will be a lot of overlap in those categories? There sure are more and more job opportunities for corporate bloggers.

From time to time, we'll highlight the good and the bad in the world of public relations -- including an analysis of missed opportunities to do better. We'll discuss some of the strategies that were used (or 

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